Hey there, travel lovers! If you’re looking for your next adventure, now is the perfect time to explore Alberta! The province has officially launched a new strategy called Higher Ground: A Tourism Sector Strategy, aimed at boosting Alberta's visitor economy from $10 billion to an impressive $25 billion by 2035.

Why should you care? Well, tourism is already Alberta's number one service export, providing over 85,000 jobs last year alone! In fact, visitors spent a record-breaking $14.4 billion in 2024 - that's a whopping 12% increase from the previous year!

With attractions popping up all over the province and a strong focus on promoting Alberta as a world-class destination, there’s never been a better time to visit. Whether it’s the breathtaking Rocky Mountains, vibrant cities like Calgary and Edmonton, or local culinary delights, Alberta has something for everyone.

So pack your bags and get ready to experience the beauty and excitement that Alberta has to offer. The province is committed to making it the best place to live, work, visit, and play!