Alberta is making waves in the tourism sector, with an impressive $14.4 billion spent by visitors last year! That’s a huge number, and what’s even more exciting is that Indigenous-led tourism is at the forefront of this growth.

Almost half of the international travelers are now looking for unique experiences that connect them with Indigenous cultures. Imagine learning about rich traditions, listening to fascinating stories, and experiencing the arts that have shaped Alberta’s identity!

The Alberta government is stepping up, and they’ve pledged an additional $6 million over three years to support Indigenous tourism operators through a new agreement with Indigenous Tourism Alberta. This is on top of previous investments, totaling $12 million since 2021!

So why is this important? Well, for starters, it creates real job opportunities for Indigenous communities and helps boost local economies. The goal is ambitious, with hopes of increasing Alberta’s annual visitor spending to $25 billion by 2035!

Through mentorship and joint promotions for tourism operators, Alberta is positioning itself as a must-visit destination. This renewed commitment not only supports authentic travel experiences but also brings communities together, fostering understanding and reconciliation.

Are you excited to dive into Alberta’s rich history and vibrant culture? Get ready for an adventure that goes beyond mere sightseeing!